Cliff Grinde was born and raised in Holden on a mixed farm. In his youth he was a member of 4H. In 1979 he started trucking cattle.
In 1981 he expanded his operation and by 1990 he had a fleet of 13 cattle trucks and employed 17 people. At that point they were hauling cattle across Canada and the USA. He sold the trucking business in 1995 and became a salesman for Edmonton Stockyards Inc. When ESI closed, he saw the opportunity for another market. Today Cliff still runs about 150 cows plus approximately 200 grass cattle.